SKINCARE
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 20 in SKINCARE
Buying Intent
31
5th in category
Brand Trust
38
index value
Brand Desire
17
index value
As of Jun ’26, PLUM records a Buying Intent index of 31, placing it 5th of 20 brands measured in SKINCARE. Its Brand Trust index reads 38 and Brand Desire 17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5 | — | 2 |
| May ’26 | 2 | — | 1 |
| Jun ’26 | 38 | 17 | 31 |