SKINCARE
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 22 in SKINCARE
Buying Intent
30
7th in category
Brand Trust
44
index value
Brand Desire
8
index value
As of Aug ’26, PLUM records a Buying Intent index of 30, placing it 7th of 22 brands measured in SKINCARE. Its Brand Trust index reads 44 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5 | — | 2 |
| May ’26 | 2 | — | 1 |
| Jun ’26 | 38 | 17 | 31 |
| Jul ’26 | 5 | 16 | 12 |
| Aug ’26 | 44 | 8 | 30 |