SKINCARE
PLUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 25 in SKINCARE
Buying Intent
189.17
4th in category
Brand Trust
165.78
index value
Brand Desire
183.41
index value
As of Sep ’26, PLUM records a Buying Intent index of 189.17, placing it 4th of 25 brands measured in SKINCARE. Its Brand Trust index reads 165.78 and Brand Desire 183.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 4.90 | — | 2.47 |
| May ’26 | 2.24 | 2.74 | 3.31 |
| Jun ’26 | 164.42 | 120.83 | 158.21 |
| Jul ’26 | 138.12 | 131.91 | 149.42 |
| Aug ’26 | 216.03 | 176.97 | 220.45 |
| Sep ’26 | 165.78 | 183.41 | 189.17 |