SKINCARE
DOT & KEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 12th of 20 in SKINCARE
Buying Intent
10
12th in category
Brand Trust
4
index value
Brand Desire
12
index value
As of Jun ’26, DOT & KEY records a Buying Intent index of 10, placing it 12th of 20 brands measured in SKINCARE. Its Brand Trust index reads 4 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | — | 1 | 0 |
| Jan ’26 | — | 3 | 2 |
| Apr ’26 | 4 | 2 | 3 |
| Jun ’26 | 4 | 12 | 10 |