SKINCARE
DOT & KEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 25 in SKINCARE
Buying Intent
23.66
7th in category
Brand Trust
—
index value
Brand Desire
41.98
index value
As of Sep ’26, DOT & KEY records a Buying Intent index of 23.66, placing it 7th of 25 brands measured in SKINCARE. Its Brand Trust index reads — and Brand Desire 41.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1.69 | 1.04 |
| Nov ’25 | — | 0.80 | 0.49 |
| Jan ’26 | — | 2.78 | 1.70 |
| Apr ’26 | 3.99 | 2.19 | 3.35 |
| Jul ’26 | 1.32 | 0.87 | 0.95 |
| Aug ’26 | — | 43.67 | 24.41 |
| Sep ’26 | — | 41.98 | 23.66 |