SKINCARE
DOT & KEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 22 in SKINCARE
Buying Intent
30
6th in category
Brand Trust
10
index value
Brand Desire
51
index value
As of Aug ’26, DOT & KEY records a Buying Intent index of 30, placing it 6th of 22 brands measured in SKINCARE. Its Brand Trust index reads 10 and Brand Desire 51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2 | 1 |
| Nov ’25 | — | 1 | 0 |
| Jan ’26 | — | 3 | 2 |
| Apr ’26 | 4 | 2 | 3 |
| Jun ’26 | 4 | 12 | 10 |
| Jul ’26 | 1 | 58 | 34 |
| Aug ’26 | 10 | 51 | 30 |