SKINCARE
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 22 in SKINCARE
Buying Intent
74
3rd in category
Brand Trust
69
index value
Brand Desire
66
index value
As of Aug ’26, MAMAEARTH records a Buying Intent index of 74, placing it 3rd of 22 brands measured in SKINCARE. Its Brand Trust index reads 69 and Brand Desire 66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 26 | 67 | 52 |
| Oct ’25 | 101 | 110 | 116 |
| Nov ’25 | 68 | 37 | 56 |
| Dec ’25 | — | 16 | 9 |
| Jan ’26 | 3 | — | 2 |
| Feb ’26 | — | 2 | 1 |
| Mar ’26 | 42 | — | 23 |
| Apr ’26 | 12 | 59 | 40 |
| May ’26 | 69 | 68 | 74 |
| Jun ’26 | 40 | 100 | 73 |
| Jul ’26 | 46 | 48 | 52 |
| Aug ’26 | 69 | 66 | 74 |