SKINCARE
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 25 in SKINCARE
Buying Intent
208.33
3rd in category
Brand Trust
252.61
index value
Brand Desire
116.55
index value
As of Sep ’26, MAMAEARTH records a Buying Intent index of 208.33, placing it 3rd of 25 brands measured in SKINCARE. Its Brand Trust index reads 252.61 and Brand Desire 116.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 101.22 | 109.50 | 115.79 |
| Nov ’25 | 68.49 | 37.28 | 56.21 |
| Dec ’25 | — | 16.42 | 9.39 |
| Jan ’26 | 3.36 | — | 1.70 |
| Feb ’26 | — | 1.65 | 1.01 |
| Mar ’26 | 41.63 | — | 23.08 |
| Apr ’26 | 11.96 | 59.39 | 39.54 |
| May ’26 | 70.49 | 59.74 | 71.94 |
| Jun ’26 | 42.59 | 101.87 | 77.54 |
| Jul ’26 | 50.28 | 54.95 | 55.75 |
| Aug ’26 | 68.90 | 65.60 | 74.21 |
| Sep ’26 | 252.61 | 116.55 | 208.33 |