SKINCARE
MAMAEARTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 20 in SKINCARE
Buying Intent
73
3rd in category
Brand Trust
40
index value
Brand Desire
100
index value
As of Jun ’26, MAMAEARTH records a Buying Intent index of 73, placing it 3rd of 20 brands measured in SKINCARE. Its Brand Trust index reads 40 and Brand Desire 100. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7 | 3 | 6 |
| Aug ’25 | 6 | 17 | 11 |
| Sep ’25 | 26 | 67 | 52 |
| Oct ’25 | 101 | 110 | 116 |
| Nov ’25 | 68 | 37 | 56 |
| Dec ’25 | — | 16 | 9 |
| Jan ’26 | 3 | — | 2 |
| Feb ’26 | — | 2 | 1 |
| Mar ’26 | 42 | — | 23 |
| Apr ’26 | 12 | 59 | 40 |
| May ’26 | 69 | 68 | 74 |
| Jun ’26 | 40 | 100 | 73 |