SKINCARE
POND'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 25 in SKINCARE
Buying Intent
213.59
2nd in category
Brand Trust
256.04
index value
Brand Desire
126.47
index value
As of Sep ’26, POND'S records a Buying Intent index of 213.59, placing it 2nd of 25 brands measured in SKINCARE. Its Brand Trust index reads 256.04 and Brand Desire 126.47. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 70.05 | 119.41 | 105.98 |
| Nov ’25 | 94.79 | 44.18 | 77.48 |
| Dec ’25 | 231.75 | 100.86 | 185.30 |
| Jan ’26 | 274.82 | 246.09 | 290.93 |
| Feb ’26 | 236.24 | 231.34 | 259.98 |
| Mar ’26 | 74.40 | 13.96 | 58.59 |
| Apr ’26 | 151.57 | 148.33 | 167.03 |
| May ’26 | 86.87 | 103.99 | 105.48 |
| Jun ’26 | 98.04 | 300.23 | 218.28 |
| Jul ’26 | 76.18 | 135.41 | 118.45 |
| Aug ’26 | 69.96 | 83.62 | 84.25 |
| Sep ’26 | 256.04 | 126.47 | 213.59 |