SKINCARE
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 25 in SKINCARE
Buying Intent
328.41
1st in category
Brand Trust
283.86
index value
Brand Desire
305.14
index value
As of Sep ’26, NIVEA records a Buying Intent index of 328.41, placing it 1st of 25 brands measured in SKINCARE. Its Brand Trust index reads 283.86 and Brand Desire 305.14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 237.17 | 591.95 | 462.66 |
| Nov ’25 | 463.26 | 524.65 | 550.53 |
| Dec ’25 | 832.67 | 837.93 | 930.87 |
| Jan ’26 | 721.09 | 980.59 | 950.71 |
| Feb ’26 | 895.29 | 890.24 | 994.05 |
| Mar ’26 | 371.05 | 701.69 | 599.87 |
| Apr ’26 | 306.78 | 199.16 | 277.16 |
| May ’26 | 504.18 | 518.81 | 569.84 |
| Jun ’26 | 299.51 | 463.47 | 427.15 |
| Jul ’26 | 160.44 | 279.31 | 242.68 |
| Aug ’26 | 229.21 | 295.54 | 292.81 |
| Sep ’26 | 283.86 | 305.14 | 328.41 |