SKINCARE
VASELINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 25 in SKINCARE
Buying Intent
8.61
11th in category
Brand Trust
—
index value
Brand Desire
15.25
index value
As of Sep ’26, VASELINE records a Buying Intent index of 8.61, placing it 11th of 25 brands measured in SKINCARE. Its Brand Trust index reads — and Brand Desire 15.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.93 | 16.40 | 12.76 |
| Nov ’25 | 32.37 | 6.00 | 23.62 |
| Dec ’25 | 73.89 | 11.63 | 47.38 |
| Jan ’26 | 55.83 | 61.96 | 64.51 |
| Feb ’26 | 34.65 | 7.76 | 21.16 |
| Mar ’26 | 1.63 | 3.22 | 3.31 |
| Apr ’26 | 9.30 | 10.46 | 8.48 |
| May ’26 | 5.60 | 15.61 | 12.93 |
| Jun ’26 | 2.67 | 3.31 | 3.37 |
| Jul ’26 | 4.63 | 5.75 | 6.72 |
| Aug ’26 | 7.46 | 38.80 | 26.18 |
| Sep ’26 | — | 15.25 | 8.61 |