SKINCARE
EMAMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 15th of 22 in SKINCARE
Buying Intent
6
15th in category
Brand Trust
4
index value
Brand Desire
6
index value
As of Aug ’26, EMAMI records a Buying Intent index of 6, placing it 15th of 22 brands measured in SKINCARE. Its Brand Trust index reads 4 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | — | 3 |
| Oct ’25 | 2 | 9 | 7 |
| Nov ’25 | 7 | 1 | 4 |
| Dec ’25 | — | 3 | 2 |
| Feb ’26 | 2 | — | 1 |
| Apr ’26 | 3 | — | 2 |
| May ’26 | 94 | 28 | 68 |
| Jun ’26 | 8 | 6 | 8 |
| Jul ’26 | 11 | 2 | 8 |
| Aug ’26 | 4 | 6 | 6 |