SKINCARE
CETAPHIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 25 in SKINCARE
Buying Intent
20.04
9th in category
Brand Trust
2.88
index value
Brand Desire
31.34
index value
As of Sep ’26, CETAPHIL records a Buying Intent index of 20.04, placing it 9th of 25 brands measured in SKINCARE. Its Brand Trust index reads 2.88 and Brand Desire 31.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 7.10 | 10.20 | 13.52 |
| Jun ’26 | — | 23.81 | 13.29 |
| Aug ’26 | 67.00 | 14.56 | 45.03 |
| Sep ’26 | 2.88 | 31.34 | 20.04 |