SKINCARE
MINIMALIST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 20 in SKINCARE
Buying Intent
31
6th in category
Brand Trust
40
index value
Brand Desire
16
index value
As of Jun ’26, MINIMALIST records a Buying Intent index of 31, placing it 6th of 20 brands measured in SKINCARE. Its Brand Trust index reads 40 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jun ’26 | 40 | 16 | 31 |