SKINCARE
MINIMALIST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 17th of 22 in SKINCARE
Buying Intent
3
17th in category
Brand Trust
—
index value
Brand Desire
6
index value
As of Aug ’26, MINIMALIST records a Buying Intent index of 3, placing it 17th of 22 brands measured in SKINCARE. Its Brand Trust index reads — and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jun ’26 | 40 | 16 | 31 |
| Jul ’26 | 6 | 2 | 5 |
| Aug ’26 | — | 6 | 3 |