SKINCARE
MINIMALIST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 16th of 25 in SKINCARE
Buying Intent
2.77
16th in category
Brand Trust
1.02
index value
Brand Desire
3.09
index value
As of Sep ’26, MINIMALIST records a Buying Intent index of 2.77, placing it 16th of 25 brands measured in SKINCARE. Its Brand Trust index reads 1.02 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 16.56 | 9.25 |
| Jun ’26 | 39.72 | 15.87 | 31.01 |
| Jul ’26 | 6.55 | 1.75 | 5.06 |
| Aug ’26 | — | 5.52 | 3.36 |
| Sep ’26 | 1.02 | 3.09 | 2.77 |