SKINCARE
THE DERMA CO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 25 in SKINCARE
Buying Intent
8.40
12th in category
Brand Trust
15.10
index value
Brand Desire
—
index value
As of Sep ’26, THE DERMA CO records a Buying Intent index of 8.40, placing it 12th of 25 brands measured in SKINCARE. Its Brand Trust index reads 15.10 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 26.87 | 18.44 |
| Jul ’26 | 31.58 | — | 17.61 |
| Aug ’26 | 0.99 | 8.15 | 5.14 |
| Sep ’26 | 15.10 | — | 8.40 |