SKINCARE
THE DERMA CO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 16th of 23 in SKINCARE
Buying Intent
5
16th in category
Brand Trust
1
index value
Brand Desire
8
index value
As of Aug ’26, THE DERMA CO records a Buying Intent index of 5, placing it 16th of 23 brands measured in SKINCARE. Its Brand Trust index reads 1 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 27 | 18 |
| Jul ’26 | 32 | — | 18 |
| Aug ’26 | 1 | 8 | 5 |