SKINCARE
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 20 in SKINCARE
Buying Intent
29
7th in category
Brand Trust
9
index value
Brand Desire
45
index value
As of Jun ’26, NYKAA records a Buying Intent index of 29, placing it 7th of 20 brands measured in SKINCARE. Its Brand Trust index reads 9 and Brand Desire 45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 8 | 7 | 10 |
| Feb ’26 | — | 4 | 2 |
| Mar ’26 | 22 | 50 | 41 |
| Apr ’26 | 6 | 4 | 7 |
| May ’26 | 34 | 26 | 33 |
| Jun ’26 | 9 | 45 | 29 |