SKINCARE
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 25 in SKINCARE
Buying Intent
11.77
10th in category
Brand Trust
9.18
index value
Brand Desire
9.62
index value
As of Sep ’26, PILGRIM records a Buying Intent index of 11.77, placing it 10th of 25 brands measured in SKINCARE. Its Brand Trust index reads 9.18 and Brand Desire 9.62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1.40 | — | 0.71 |
| Jun ’26 | 22.18 | 21.83 | 25.30 |
| Jul ’26 | 14.46 | 6.16 | 9.08 |
| Aug ’26 | 17.55 | 13.74 | 15.80 |
| Sep ’26 | 9.18 | 9.62 | 11.77 |