SKINCARE
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 20 in SKINCARE
Buying Intent
17
10th in category
Brand Trust
18
index value
Brand Desire
12
index value
As of Jun ’26, PILGRIM records a Buying Intent index of 17, placing it 10th of 20 brands measured in SKINCARE. Its Brand Trust index reads 18 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1 | — | 1 |
| Jun ’26 | 18 | 12 | 17 |