SKINCARE
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 22 in SKINCARE
Buying Intent
9
10th in category
Brand Trust
11
index value
Brand Desire
4
index value
As of Aug ’26, PILGRIM records a Buying Intent index of 9, placing it 10th of 22 brands measured in SKINCARE. Its Brand Trust index reads 11 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1 | — | 1 |
| Jun ’26 | 18 | 12 | 17 |
| Jul ’26 | 8 | 8 | 12 |
| Aug ’26 | 11 | 4 | 9 |