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BISCUITS - DIVERSIFIED — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 7 brands measured · category Trust 1
As of Jun ’26, BRITANNIA leads BISCUITS - DIVERSIFIED on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BRITANNIA | 539 | 334 | 484 |
| 2 | ITC SUNFEAST | 115 | 147 | 148 |
| 3 | PARLE | 141 | 48 | 97 |
| 4 | BISK FARM | 3 | 2 | 3 |
| 5 | GLICO | — | 3 | 2 |
| 6 | RAJA | 2 | — | 1 |
| 7 | PRIYAGOLD | 1 | — | 1 |