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BISCUITS - DIVERSIFIED — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 8 brands measured · category Trust 0
As of Aug ’26, BRITANNIA leads BISCUITS - DIVERSIFIED on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BRITANNIA | 201 | 234 | 235 |
| 2 | PARLE | 64 | 38 | 57 |
| 3 | RAJA | 8 | 16 | 14 |
| 4 | BISK FARM | 15 | 2 | 9 |
| 5 | ITC SUNFEAST | 8 | 1 | 5 |
| 6 | MONARK | 2 | 1 | 2 |
| 7 | ANMOL | 2 | — | 1 |
| 8 | GLICO | — | 1 | 1 |