BISCUITS - DIVERSIFIED
PRIYAGOLD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 10 in BISCUITS - DIVERSIFIED
Buying Intent
16.70
3rd in category
Brand Trust
2.04
index value
Brand Desire
27.96
index value
As of Sep ’26, PRIYAGOLD records a Buying Intent index of 16.70, placing it 3rd of 10 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 2.04 and Brand Desire 27.96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.71 | 3.92 | 5.05 |
| Oct ’25 | 5.53 | 1.27 | 3.42 |
| Nov ’25 | 4.01 | — | 2.03 |
| Mar ’26 | — | 3.22 | 1.97 |
| May ’26 | 41.50 | — | 23.12 |
| Jun ’26 | 1.33 | 4.33 | 2.44 |
| Jul ’26 | 5.26 | — | 2.66 |
| Aug ’26 | 3.94 | 3.06 | 4.08 |
| Sep ’26 | 2.04 | 27.96 | 16.70 |