BISCUITS - DIVERSIFIED
PARLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 10 in BISCUITS - DIVERSIFIED
Buying Intent
89.11
2nd in category
Brand Trust
61.62
index value
Brand Desire
101.32
index value
As of Sep ’26, PARLE records a Buying Intent index of 89.11, placing it 2nd of 10 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 61.62 and Brand Desire 101.32. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 51.21 | 51.77 | 58.81 |
| Nov ’25 | 29.69 | 59.42 | 50.70 |
| Dec ’25 | 124.52 | 28.56 | 83.40 |
| Jan ’26 | 261.63 | 239.31 | 271.33 |
| Feb ’26 | 216.79 | 201.11 | 234.86 |
| Mar ’26 | 72.42 | 158.19 | 128.46 |
| Apr ’26 | 198.94 | 117.13 | 175.08 |
| May ’26 | 152.18 | 50.82 | 113.43 |
| Jun ’26 | 141.04 | 47.66 | 97.47 |
| Jul ’26 | 68.29 | 241.67 | 174.74 |
| Aug ’26 | 63.71 | 38.31 | 56.75 |
| Sep ’26 | 61.62 | 101.32 | 89.11 |