BISCUITS - DIVERSIFIED
PARLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 8 in BISCUITS - DIVERSIFIED
Buying Intent
57
2nd in category
Brand Trust
64
index value
Brand Desire
38
index value
As of Aug ’26, PARLE records a Buying Intent index of 57, placing it 2nd of 8 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 64 and Brand Desire 38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 49 | 87 | 77 |
| Oct ’25 | 51 | 52 | 59 |
| Nov ’25 | 30 | 59 | 51 |
| Dec ’25 | 124 | 29 | 83 |
| Jan ’26 | 262 | 239 | 271 |
| Feb ’26 | 217 | 201 | 235 |
| Mar ’26 | 72 | 158 | 128 |
| Apr ’26 | 199 | 117 | 175 |
| May ’26 | 152 | 51 | 113 |
| Jun ’26 | 141 | 48 | 97 |
| Jul ’26 | 68 | 241 | 175 |
| Aug ’26 | 64 | 38 | 57 |