BISCUITS - DIVERSIFIED
ITC SUNFEAST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 10 in BISCUITS - DIVERSIFIED
Buying Intent
6.78
5th in category
Brand Trust
6.12
index value
Brand Desire
2.31
index value
As of Sep ’26, ITC SUNFEAST records a Buying Intent index of 6.78, placing it 5th of 10 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 6.12 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 6.33 | 3.85 | 5.82 |
| Jul ’25 | 4.47 | 4.76 | 5.77 |
| Aug ’25 | 11.64 | 4.85 | 9.73 |
| Sep ’25 | — | 6.14 | 3.75 |
| Oct ’25 | 1.40 | 3.43 | 3.44 |
| Nov ’25 | 1.21 | 8.76 | 6.02 |
| Jan ’26 | 4.03 | — | 2.04 |
| Apr ’26 | 1.06 | 4.38 | 3.22 |
| Jun ’26 | 115.55 | 147.22 | 148.32 |
| Jul ’26 | 4.63 | 3.27 | 5.65 |
| Aug ’26 | 7.74 | 1.45 | 5.24 |
| Sep ’26 | 6.12 | 2.31 | 6.78 |