BISCUITS - DIVERSIFIED
ITC SUNFEAST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 8 in BISCUITS - DIVERSIFIED
Buying Intent
5
5th in category
Brand Trust
8
index value
Brand Desire
1
index value
As of Aug ’26, ITC SUNFEAST records a Buying Intent index of 5, placing it 5th of 8 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 8 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 4 | — | 2 |
| Jun ’25 | 6 | 4 | 6 |
| Jul ’25 | 4 | 5 | 6 |
| Aug ’25 | 12 | 5 | 10 |
| Sep ’25 | — | 6 | 4 |
| Oct ’25 | 1 | 3 | 3 |
| Nov ’25 | 1 | 9 | 6 |
| Jan ’26 | 4 | — | 2 |
| Apr ’26 | 1 | 4 | 3 |
| Jun ’26 | 115 | 147 | 148 |
| Jul ’26 | 5 | 3 | 6 |
| Aug ’26 | 8 | 1 | 5 |