BISCUITS - DIVERSIFIED
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 8 in BISCUITS - DIVERSIFIED
Buying Intent
235
1st in category
Brand Trust
201
index value
Brand Desire
234
index value
As of Aug ’26, BRITANNIA records a Buying Intent index of 235, placing it 1st of 8 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 201 and Brand Desire 234. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 242 | 123 | 205 |
| Oct ’25 | 186 | 213 | 224 |
| Nov ’25 | 157 | 177 | 186 |
| Dec ’25 | 49 | 208 | 145 |
| Jan ’26 | 148 | 225 | 197 |
| Feb ’26 | 194 | 184 | 209 |
| Mar ’26 | 10 | 16 | 14 |
| Apr ’26 | 295 | 224 | 290 |
| May ’26 | 99 | 80 | 101 |
| Jun ’26 | 539 | 334 | 484 |
| Jul ’26 | 228 | 265 | 275 |
| Aug ’26 | 201 | 234 | 235 |