BISCUITS - DIVERSIFIED
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 10 in BISCUITS - DIVERSIFIED
Buying Intent
198.28
1st in category
Brand Trust
111.69
index value
Brand Desire
249.52
index value
As of Sep ’26, BRITANNIA records a Buying Intent index of 198.28, placing it 1st of 10 brands measured in BISCUITS - DIVERSIFIED. Its Brand Trust index reads 111.69 and Brand Desire 249.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 186.29 | 212.98 | 223.84 |
| Nov ’25 | 157.25 | 177.07 | 186.29 |
| Dec ’25 | 49.07 | 208.27 | 144.73 |
| Jan ’26 | 148.31 | 225.08 | 196.98 |
| Feb ’26 | 194.43 | 184.06 | 209.40 |
| Mar ’26 | 10.46 | 14.13 | 13.23 |
| Apr ’26 | 251.78 | 193.54 | 248.76 |
| May ’26 | 93.06 | 68.61 | 91.16 |
| Jun ’26 | 529.69 | 340.39 | 483.30 |
| Jul ’26 | 225.80 | 226.49 | 252.62 |
| Aug ’26 | 199.96 | 177.32 | 193.01 |
| Sep ’26 | 111.69 | 249.52 | 198.28 |