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MOBILE PHONES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 26 brands measured
As of Sep ’26, VIVO leads MOBILE PHONES on Buying Intent among 26 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | VIVO | 988.05 | 917.90 | 1063.74 |
| 2 | APPLE iPHONE | 641.03 | 874.51 | 845.30 |
| 3 | OPPO | 556.07 | 732.31 | 722.44 |
| 4 | SAMSUNG | 678.26 | 389.87 | 600.57 |
| 5 | MI | 363.41 | 506.52 | 485.20 |
| 6 | ONE PLUS | 280.07 | 231.06 | 283.32 |
| 7 | NOKIA | 246.31 | 198.55 | 244.98 |
| 8 | REALME | 268.64 | 75.23 | 187.05 |
| 9 | MOTOROLA | 169.13 | 163.66 | 185.65 |
| 10 | POCO | 69.56 | 105.12 | 98.70 |
| 11 | NOTHING | 85.69 | 76.60 | 90.05 |
| 12 | REDMI | 89.90 | 42.02 | 73.74 |
| 13 | TECNO | 29.84 | 65.40 | 53.11 |
| 14 | 4.70 | 61.85 | 41.24 | |
| 15 | IQOO | 14.34 | 16.25 | 17.74 |
| 16 | HONOR | 12.86 | 10.96 | 13.85 |
| 17 | ASUS | 1.28 | 17.98 | 11.76 |
| 18 | SONY | 2.04 | 13.82 | 8.68 |
| 19 | HTC | 3.70 | 6.61 | 6.67 |
| 20 | INFINIX | 3.28 | 5.88 | 5.46 |
| 21 | LG | 6.12 | 2.53 | 4.64 |
| 22 | INFOCUS | 6.12 | 0.63 | 3.28 |
| 23 | HUAWEI | 5.10 | — | 2.58 |
| 24 | ITEL | 3.06 | — | 1.55 |
| 25 | NUBIA RED MAGIC | — | 2.53 | 1.55 |
| 26 | RELIANCE JIO | 1.23 | — | 0.63 |