MOBILE PHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 24th of 25 in MOBILE PHONES
Buying Intent
1
24th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Jun ’26, SONY records a Buying Intent index of 1, placing it 24th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 5 | 7 | 7 |
| Sep ’25 | 4 | — | 2 |
| Oct ’25 | 6 | 8 | 8 |
| Nov ’25 | 9 | 3 | 7 |
| Dec ’25 | 16 | 8 | 18 |
| Jan ’26 | — | 1 | 1 |
| Mar ’26 | 1 | 1 | 1 |
| Apr ’26 | 4 | 6 | 5 |
| May ’26 | 7 | 5 | 6 |
| Jun ’26 | — | 1 | 1 |