MOBILE PHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 18th of 26 in MOBILE PHONES
Buying Intent
8.68
18th in category
Brand Trust
2.04
index value
Brand Desire
13.82
index value
As of Sep ’26, SONY records a Buying Intent index of 8.68, placing it 18th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 2.04 and Brand Desire 13.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 3.71 | — | 1.87 |
| Oct ’25 | 5.49 | 8.31 | 8.22 |
| Nov ’25 | 9.17 | 3.33 | 7.37 |
| Dec ’25 | 15.53 | 8.40 | 17.62 |
| Jan ’26 | — | 1.11 | 0.68 |
| Mar ’26 | 0.98 | 1.07 | 1.09 |
| Apr ’26 | 3.99 | 5.48 | 5.36 |
| May ’26 | 9.95 | 6.97 | 10.37 |
| Jun ’26 | — | 1.10 | 0.67 |
| Jul ’26 | 11.84 | — | 5.99 |
| Aug ’26 | 42.70 | 1.63 | 24.69 |
| Sep ’26 | 2.04 | 13.82 | 8.68 |