MOBILE PHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 27 in MOBILE PHONES
Buying Intent
25
13th in category
Brand Trust
43
index value
Brand Desire
2
index value
As of Aug ’26, SONY records a Buying Intent index of 25, placing it 13th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 43 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 5 | 7 | 7 |
| Sep ’25 | 4 | — | 2 |
| Oct ’25 | 6 | 8 | 8 |
| Nov ’25 | 9 | 3 | 7 |
| Dec ’25 | 16 | 8 | 18 |
| Jan ’26 | — | 1 | 1 |
| Mar ’26 | 1 | 1 | 1 |
| Apr ’26 | 4 | 6 | 5 |
| May ’26 | 7 | 5 | 6 |
| Jun ’26 | — | 1 | 1 |
| Jul ’26 | 12 | — | 6 |
| Aug ’26 | 43 | 2 | 25 |