MOBILE PHONES
APPLE iPHONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 25 in MOBILE PHONES
Buying Intent
1076
3rd in category
Brand Trust
912
index value
Brand Desire
1040
index value
As of Jun ’26, APPLE iPHONE records a Buying Intent index of 1076, placing it 3rd of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 912 and Brand Desire 1040. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 922 | 1641 | 1427 |
| Aug ’25 | 906 | 1735 | 1475 |
| Sep ’25 | 665 | 1108 | 985 |
| Oct ’25 | 1092 | 1518 | 1452 |
| Nov ’25 | 440 | 1079 | 849 |
| Dec ’25 | 595 | 1258 | 1031 |
| Jan ’26 | 448 | 1084 | 862 |
| Feb ’26 | 514 | 902 | 789 |
| Mar ’26 | 591 | 1283 | 1044 |
| Apr ’26 | 1219 | 1001 | 1232 |
| May ’26 | 560 | 1014 | 880 |
| Jun ’26 | 912 | 1040 | 1076 |