MOBILE PHONES
APPLE iPHONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 27 in MOBILE PHONES
Buying Intent
980
2nd in category
Brand Trust
763
index value
Brand Desire
991
index value
As of Aug ’26, APPLE iPHONE records a Buying Intent index of 980, placing it 2nd of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 763 and Brand Desire 991. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 665 | 1108 | 985 |
| Oct ’25 | 1092 | 1518 | 1452 |
| Nov ’25 | 440 | 1079 | 849 |
| Dec ’25 | 595 | 1258 | 1031 |
| Jan ’26 | 448 | 1084 | 862 |
| Feb ’26 | 514 | 902 | 789 |
| Mar ’26 | 591 | 1283 | 1044 |
| Apr ’26 | 1219 | 1001 | 1232 |
| May ’26 | 560 | 1014 | 880 |
| Jun ’26 | 912 | 1040 | 1076 |
| Jul ’26 | 837 | 1140 | 1104 |
| Aug ’26 | 763 | 991 | 980 |