MOBILE PHONES
APPLE iPHONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 26 in MOBILE PHONES
Buying Intent
845.30
2nd in category
Brand Trust
641.03
index value
Brand Desire
874.51
index value
As of Sep ’26, APPLE iPHONE records a Buying Intent index of 845.30, placing it 2nd of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 641.03 and Brand Desire 874.51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1091.54 | 1518.11 | 1452.11 |
| Nov ’25 | 440.28 | 1078.96 | 849.24 |
| Dec ’25 | 594.90 | 1258.39 | 1030.64 |
| Jan ’26 | 448.43 | 1084.35 | 861.71 |
| Feb ’26 | 514.02 | 902.09 | 788.83 |
| Mar ’26 | 587.50 | 1277.00 | 1038.95 |
| Apr ’26 | 1162.55 | 965.94 | 1181.20 |
| May ’26 | 536.44 | 950.77 | 832.43 |
| Jun ’26 | 837.89 | 942.01 | 979.66 |
| Jul ’26 | 750.11 | 1033.98 | 996.04 |
| Aug ’26 | 647.76 | 931.78 | 883.03 |
| Sep ’26 | 641.03 | 874.51 | 845.30 |