MOBILE PHONES
VIVO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 26 in MOBILE PHONES
Buying Intent
1063.74
1st in category
Brand Trust
988.05
index value
Brand Desire
917.90
index value
As of Sep ’26, VIVO records a Buying Intent index of 1063.74, placing it 1st of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 988.05 and Brand Desire 917.90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 882.49 | 936.84 | 1017.07 |
| Nov ’25 | 1577.64 | 827.03 | 1327.47 |
| Dec ’25 | 818.02 | 769.42 | 888.12 |
| Jan ’26 | 279.51 | 482.51 | 426.72 |
| Feb ’26 | 294.39 | 250.88 | 302.46 |
| Mar ’26 | 173.59 | 179.27 | 195.09 |
| Apr ’26 | 727.58 | 780.84 | 838.20 |
| May ’26 | 800.15 | 804.98 | 898.93 |
| Jun ’26 | 936.27 | 1125.87 | 1149.21 |
| Jul ’26 | 933.24 | 870.09 | 1004.32 |
| Aug ’26 | 966.42 | 969.79 | 1080.97 |
| Sep ’26 | 988.05 | 917.90 | 1063.74 |