MOBILE PHONES
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 27 in MOBILE PHONES
Buying Intent
428
5th in category
Brand Trust
459
index value
Brand Desire
312
index value
As of Aug ’26, MI records a Buying Intent index of 428, placing it 5th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 459 and Brand Desire 312. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 397 | 1020 | 789 |
| Oct ’25 | 455 | 538 | 551 |
| Nov ’25 | 551 | 671 | 680 |
| Dec ’25 | 1387 | 1154 | 1428 |
| Jan ’26 | 540 | 657 | 668 |
| Feb ’26 | 379 | 546 | 510 |
| Mar ’26 | 552 | 1177 | 961 |
| Apr ’26 | 724 | 566 | 718 |
| May ’26 | 548 | 535 | 604 |
| Jun ’26 | 719 | 670 | 775 |
| Jul ’26 | 576 | 415 | 555 |
| Aug ’26 | 459 | 312 | 428 |