MOBILE PHONES
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 26 in MOBILE PHONES
Buying Intent
485.20
5th in category
Brand Trust
363.41
index value
Brand Desire
506.52
index value
As of Sep ’26, MI records a Buying Intent index of 485.20, placing it 5th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 363.41 and Brand Desire 506.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 455.20 | 537.50 | 550.94 |
| Nov ’25 | 550.98 | 670.59 | 680.30 |
| Dec ’25 | 1387.11 | 1154.51 | 1427.62 |
| Jan ’26 | 539.68 | 657.20 | 668.39 |
| Feb ’26 | 379.24 | 546.38 | 509.80 |
| Mar ’26 | 552.76 | 1177.21 | 961.49 |
| Apr ’26 | 601.63 | 551.45 | 641.90 |
| May ’26 | 469.49 | 494.25 | 537.09 |
| Jun ’26 | 548.05 | 575.20 | 625.82 |
| Jul ’26 | 470.00 | 365.35 | 467.67 |
| Aug ’26 | 339.78 | 260.84 | 332.69 |
| Sep ’26 | 363.41 | 506.52 | 485.20 |