MOBILE PHONES
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 25 in MOBILE PHONES
Buying Intent
775
5th in category
Brand Trust
719
index value
Brand Desire
670
index value
As of Jun ’26, MI records a Buying Intent index of 775, placing it 5th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 719 and Brand Desire 670. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 833 | 1270 | 1178 |
| Aug ’25 | 660 | 663 | 730 |
| Sep ’25 | 397 | 1020 | 789 |
| Oct ’25 | 455 | 538 | 551 |
| Nov ’25 | 551 | 671 | 680 |
| Dec ’25 | 1387 | 1154 | 1428 |
| Jan ’26 | 540 | 657 | 668 |
| Feb ’26 | 379 | 546 | 510 |
| Mar ’26 | 552 | 1177 | 961 |
| Apr ’26 | 724 | 566 | 718 |
| May ’26 | 548 | 535 | 604 |
| Jun ’26 | 719 | 670 | 775 |