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MOBILE PHONES

NOKIA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 7th of 26 in MOBILE PHONES

Buying Intent
244.98
7th in category
Brand Trust
246.31
index value
Brand Desire
198.55
index value
As of Sep ’26, NOKIA records a Buying Intent index of 244.98, placing it 7th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 246.31 and Brand Desire 198.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25220.78243.36256.46
Nov ’25522.61282.05441.59
Dec ’25202.66128.26182.68
Jan ’26280.58124.13222.18
Feb ’26292.86261.27310.65
Mar ’26121.03107.80119.72
Apr ’26218.99247.48257.99
May ’26318.80284.32332.53
Jun ’26213.03144.02199.08
Jul ’26134.06182.69178.83
Aug ’26239.57201.18247.03
Sep ’26246.31198.55244.98

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