MOBILE PHONES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 25 in MOBILE PHONES
Buying Intent
866
4th in category
Brand Trust
871
index value
Brand Desire
684
index value
As of Jun ’26, SAMSUNG records a Buying Intent index of 866, placing it 4th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 871 and Brand Desire 684. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 506 | 775 | 714 |
| Aug ’25 | 682 | 451 | 628 |
| Sep ’25 | 370 | 522 | 499 |
| Oct ’25 | 436 | 399 | 466 |
| Nov ’25 | 226 | 420 | 356 |
| Dec ’25 | 538 | 400 | 522 |
| Jan ’26 | 596 | 624 | 676 |
| Feb ’26 | 613 | 838 | 813 |
| Mar ’26 | 486 | 387 | 487 |
| Apr ’26 | 623 | 645 | 702 |
| May ’26 | 590 | 575 | 648 |
| Jun ’26 | 871 | 684 | 866 |