MOBILE PHONES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 26 in MOBILE PHONES
Buying Intent
600.57
4th in category
Brand Trust
678.26
index value
Brand Desire
389.87
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 600.57, placing it 4th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 678.26 and Brand Desire 389.87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 436.12 | 398.95 | 466.37 |
| Nov ’25 | 225.78 | 420.45 | 355.76 |
| Dec ’25 | 538.33 | 399.63 | 521.67 |
| Jan ’26 | 596.18 | 623.86 | 675.90 |
| Feb ’26 | 612.91 | 837.63 | 812.70 |
| Mar ’26 | 486.16 | 387.12 | 487.51 |
| Apr ’26 | 622.97 | 641.08 | 699.10 |
| May ’26 | 590.80 | 572.20 | 647.16 |
| Jun ’26 | 856.39 | 648.48 | 837.41 |
| Jul ’26 | 671.61 | 681.40 | 755.56 |
| Aug ’26 | 596.22 | 629.82 | 682.94 |
| Sep ’26 | 678.26 | 389.87 | 600.57 |