MOBILE PHONES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 27 in MOBILE PHONES
Buying Intent
682
4th in category
Brand Trust
594
index value
Brand Desire
630
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 682, placing it 4th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 594 and Brand Desire 630. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 370 | 522 | 499 |
| Oct ’25 | 436 | 399 | 466 |
| Nov ’25 | 226 | 420 | 356 |
| Dec ’25 | 538 | 400 | 522 |
| Jan ’26 | 596 | 624 | 676 |
| Feb ’26 | 613 | 838 | 813 |
| Mar ’26 | 486 | 387 | 487 |
| Apr ’26 | 623 | 645 | 702 |
| May ’26 | 590 | 575 | 648 |
| Jun ’26 | 871 | 684 | 866 |
| Jul ’26 | 671 | 686 | 758 |
| Aug ’26 | 594 | 630 | 682 |