MOBILE PHONES
ONE PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 27 in MOBILE PHONES
Buying Intent
386
6th in category
Brand Trust
310
index value
Brand Desire
396
index value
As of Aug ’26, ONE PLUS records a Buying Intent index of 386, placing it 6th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 310 and Brand Desire 396. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 320 | 575 | 498 |
| Oct ’25 | 853 | 476 | 741 |
| Nov ’25 | 616 | 364 | 545 |
| Dec ’25 | 309 | 301 | 337 |
| Jan ’26 | 171 | 223 | 217 |
| Feb ’26 | 159 | 153 | 174 |
| Mar ’26 | 129 | 109 | 130 |
| Apr ’26 | 460 | 274 | 403 |
| May ’26 | 445 | 170 | 342 |
| Jun ’26 | 553 | 333 | 485 |
| Jul ’26 | 271 | 500 | 431 |
| Aug ’26 | 310 | 396 | 386 |