MOBILE PHONES
ONE PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 25 in MOBILE PHONES
Buying Intent
485
6th in category
Brand Trust
553
index value
Brand Desire
333
index value
As of Jun ’26, ONE PLUS records a Buying Intent index of 485, placing it 6th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 553 and Brand Desire 333. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 188 | 172 | 201 |
| Aug ’25 | 207 | 252 | 258 |
| Sep ’25 | 320 | 575 | 498 |
| Oct ’25 | 853 | 476 | 741 |
| Nov ’25 | 616 | 364 | 545 |
| Dec ’25 | 309 | 301 | 337 |
| Jan ’26 | 171 | 223 | 217 |
| Feb ’26 | 159 | 153 | 174 |
| Mar ’26 | 129 | 109 | 130 |
| Apr ’26 | 460 | 274 | 403 |
| May ’26 | 445 | 170 | 342 |
| Jun ’26 | 553 | 333 | 485 |