MOBILE PHONES
ONE PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 26 in MOBILE PHONES
Buying Intent
283.32
6th in category
Brand Trust
280.07
index value
Brand Desire
231.06
index value
As of Sep ’26, ONE PLUS records a Buying Intent index of 283.32, placing it 6th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 280.07 and Brand Desire 231.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 852.76 | 475.97 | 741.45 |
| Nov ’25 | 616.43 | 363.58 | 544.58 |
| Dec ’25 | 308.76 | 300.56 | 337.19 |
| Jan ’26 | 170.63 | 222.79 | 216.64 |
| Feb ’26 | 158.66 | 152.85 | 174.03 |
| Mar ’26 | 128.69 | 108.63 | 129.84 |
| Apr ’26 | 459.49 | 274.09 | 402.88 |
| May ’26 | 446.32 | 172.33 | 344.42 |
| Jun ’26 | 546.43 | 325.33 | 476.36 |
| Jul ’26 | 271.20 | 500.93 | 431.54 |
| Aug ’26 | 310.72 | 397.59 | 387.49 |
| Sep ’26 | 280.07 | 231.06 | 283.32 |