MOBILE PHONES
GOOGLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 26 in MOBILE PHONES
Buying Intent
41.24
14th in category
Brand Trust
4.70
index value
Brand Desire
61.85
index value
As of Sep ’26, GOOGLE records a Buying Intent index of 41.24, placing it 14th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 4.70 and Brand Desire 61.85. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | 20.29 | 65.97 | 50.59 |
| Aug ’26 | 9.30 | 51.79 | 35.06 |
| Sep ’26 | 4.70 | 61.85 | 41.24 |