MOBILE PHONES
REDMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 26 in MOBILE PHONES
Buying Intent
73.74
12th in category
Brand Trust
89.90
index value
Brand Desire
42.02
index value
As of Sep ’26, REDMI records a Buying Intent index of 73.74, placing it 12th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 89.90 and Brand Desire 42.02. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 259.42 | 224.62 | 268.65 |
| Nov ’25 | 324.56 | 164.66 | 271.25 |
| Dec ’25 | 335.87 | 205.48 | 299.13 |
| Jan ’26 | 164.74 | 225.23 | 217.22 |
| Feb ’26 | 193.93 | 174.07 | 208.27 |
| Mar ’26 | 26.37 | 20.35 | 27.18 |
| Apr ’26 | 13.02 | 97.02 | 53.41 |
| May ’26 | 90.96 | 24.15 | 65.10 |
| Jun ’26 | 33.24 | 89.20 | 70.71 |
| Jul ’26 | 66.64 | 81.55 | 83.68 |
| Aug ’26 | 49.99 | 48.97 | 55.27 |
| Sep ’26 | 89.90 | 42.02 | 73.74 |