MOBILE PHONES
REDMI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 27 in MOBILE PHONES
Buying Intent
55
11th in category
Brand Trust
50
index value
Brand Desire
49
index value
As of Aug ’26, REDMI records a Buying Intent index of 55, placing it 11th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 50 and Brand Desire 49. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 318 | 220 | 301 |
| Oct ’25 | 259 | 225 | 269 |
| Nov ’25 | 325 | 165 | 271 |
| Dec ’25 | 336 | 206 | 299 |
| Jan ’26 | 165 | 225 | 217 |
| Feb ’26 | 194 | 174 | 208 |
| Mar ’26 | 26 | 20 | 27 |
| Apr ’26 | 13 | 97 | 53 |
| May ’26 | 91 | 24 | 65 |
| Jun ’26 | 33 | 89 | 71 |
| Jul ’26 | 67 | 81 | 84 |
| Aug ’26 | 50 | 49 | 55 |