MOBILE PHONES
IQOO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 18th of 27 in MOBILE PHONES
Buying Intent
14
18th in category
Brand Trust
16
index value
Brand Desire
10
index value
As of Aug ’26, IQOO records a Buying Intent index of 14, placing it 18th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 16 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 2 | 7 | 6 |
| Sep ’25 | 2 | 2 | 2 |
| Oct ’25 | 6 | 3 | 7 |
| Nov ’25 | 14 | 14 | 16 |
| Dec ’25 | 5 | 16 | 14 |
| Apr ’26 | 8 | 31 | 16 |
| May ’26 | 14 | 3 | 7 |
| Jun ’26 | 1 | 7 | 5 |
| Jul ’26 | 19 | 26 | 25 |
| Aug ’26 | 16 | 10 | 14 |