MOBILE PHONES
IQOO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 15th of 26 in MOBILE PHONES
Buying Intent
17.74
15th in category
Brand Trust
14.34
index value
Brand Desire
16.25
index value
As of Sep ’26, IQOO records a Buying Intent index of 17.74, placing it 15th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 14.34 and Brand Desire 16.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 2.13 | 7.00 | 5.69 |
| Sep ’25 | 2.47 | 2.05 | 2.50 |
| Oct ’25 | 6.51 | 2.91 | 7.18 |
| Nov ’25 | 13.54 | 14.04 | 16.35 |
| Dec ’25 | 5.24 | 15.53 | 13.49 |
| Apr ’26 | 8.38 | 30.76 | 15.64 |
| May ’26 | 13.99 | 3.25 | 6.69 |
| Jun ’26 | 1.33 | 6.62 | 4.72 |
| Jul ’26 | 18.73 | 26.38 | 25.13 |
| Aug ’26 | 16.07 | 9.57 | 14.20 |
| Sep ’26 | 14.34 | 16.25 | 17.74 |