MOBILE PHONES
ITEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 24th of 26 in MOBILE PHONES
Buying Intent
1.55
24th in category
Brand Trust
3.06
index value
Brand Desire
—
index value
As of Sep ’26, ITEL records a Buying Intent index of 1.55, placing it 24th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 3.06 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 4.00 | — | 2.02 |
| Aug ’26 | — | 1.02 | 0.62 |
| Sep ’26 | 3.06 | — | 1.55 |