MOBILE PHONES
NOTHING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 27 in MOBILE PHONES
Buying Intent
123
9th in category
Brand Trust
71
index value
Brand Desire
164
index value
As of Aug ’26, NOTHING records a Buying Intent index of 123, placing it 9th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 71 and Brand Desire 164. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1 | 2 | 1 |
| Dec ’25 | 2 | — | 1 |
| Jan ’26 | 5 | 1 | 1 |
| Feb ’26 | — | 2 | 1 |
| Mar ’26 | 78 | 68 | 81 |
| Apr ’26 | 53 | 57 | 60 |
| May ’26 | 78 | 81 | 89 |
| Jun ’26 | 32 | 60 | 53 |
| Jul ’26 | 31 | 83 | 63 |
| Aug ’26 | 71 | 164 | 123 |