MOBILE PHONES
NOTHING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 11th of 25 in MOBILE PHONES
Buying Intent
53
11th in category
Brand Trust
32
index value
Brand Desire
60
index value
As of Jun ’26, NOTHING records a Buying Intent index of 53, placing it 11th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 32 and Brand Desire 60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1 | 2 | 1 |
| Dec ’25 | 2 | — | 1 |
| Jan ’26 | 5 | 1 | 1 |
| Feb ’26 | — | 2 | 1 |
| Mar ’26 | 78 | 68 | 81 |
| Apr ’26 | 53 | 57 | 60 |
| May ’26 | 78 | 81 | 89 |
| Jun ’26 | 32 | 60 | 53 |