MOBILE PHONES
NOTHING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 26 in MOBILE PHONES
Buying Intent
90.05
11th in category
Brand Trust
85.69
index value
Brand Desire
76.60
index value
As of Sep ’26, NOTHING records a Buying Intent index of 90.05, placing it 11th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 85.69 and Brand Desire 76.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 0.93 | 1.85 | 1.40 |
| Dec ’25 | 2.03 | — | 1.03 |
| Jan ’26 | 5.04 | 0.56 | 0.87 |
| Feb ’26 | — | 1.63 | 0.99 |
| Mar ’26 | 78.00 | 67.78 | 81.08 |
| Apr ’26 | 52.74 | 57.29 | 60.45 |
| May ’26 | 78.31 | 80.73 | 89.40 |
| Jun ’26 | 32.33 | 60.30 | 52.62 |
| Jul ’26 | 31.19 | 82.97 | 63.09 |
| Aug ’26 | 70.96 | 164.93 | 123.01 |
| Sep ’26 | 85.69 | 76.60 | 90.05 |