MOBILE PHONES
POCO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 26 in MOBILE PHONES
Buying Intent
98.70
10th in category
Brand Trust
69.56
index value
Brand Desire
105.12
index value
As of Sep ’26, POCO records a Buying Intent index of 98.70, placing it 10th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 69.56 and Brand Desire 105.12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 62.91 | 129.11 | 103.21 |
| Nov ’25 | 72.48 | 119.53 | 107.50 |
| Dec ’25 | 121.16 | 57.42 | 97.28 |
| Jan ’26 | 91.35 | 154.74 | 130.15 |
| Feb ’26 | 115.24 | 131.26 | 138.11 |
| Mar ’26 | 185.98 | 129.20 | 174.12 |
| Apr ’26 | 128.23 | 154.61 | 155.24 |
| May ’26 | 51.76 | 193.46 | 133.93 |
| Jun ’26 | 80.43 | 131.56 | 118.35 |
| Jul ’26 | 79.30 | 82.09 | 90.87 |
| Aug ’26 | 67.96 | 136.52 | 114.67 |
| Sep ’26 | 69.56 | 105.12 | 98.70 |