MOBILE PHONES
POCO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 27 in MOBILE PHONES
Buying Intent
114
10th in category
Brand Trust
68
index value
Brand Desire
136
index value
As of Aug ’26, POCO records a Buying Intent index of 114, placing it 10th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 68 and Brand Desire 136. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 84 | 145 | 127 |
| Oct ’25 | 63 | 129 | 103 |
| Nov ’25 | 72 | 120 | 108 |
| Dec ’25 | 121 | 57 | 97 |
| Jan ’26 | 91 | 155 | 130 |
| Feb ’26 | 115 | 131 | 138 |
| Mar ’26 | 186 | 129 | 174 |
| Apr ’26 | 128 | 155 | 155 |
| May ’26 | 52 | 196 | 135 |
| Jun ’26 | 80 | 132 | 118 |
| Jul ’26 | 79 | 82 | 91 |
| Aug ’26 | 68 | 136 | 114 |