MOBILE PHONES
POCO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 25 in MOBILE PHONES
Buying Intent
118
9th in category
Brand Trust
80
index value
Brand Desire
132
index value
As of Jun ’26, POCO records a Buying Intent index of 118, placing it 9th of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 80 and Brand Desire 132. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 272 | 188 | 254 |
| Aug ’25 | 123 | 118 | 132 |
| Sep ’25 | 84 | 145 | 127 |
| Oct ’25 | 63 | 129 | 103 |
| Nov ’25 | 72 | 120 | 108 |
| Dec ’25 | 121 | 57 | 97 |
| Jan ’26 | 91 | 155 | 130 |
| Feb ’26 | 115 | 131 | 138 |
| Mar ’26 | 186 | 129 | 174 |
| Apr ’26 | 128 | 155 | 155 |
| May ’26 | 52 | 196 | 135 |
| Jun ’26 | 80 | 132 | 118 |