MOBILE PHONES
ASUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 12th of 27 in MOBILE PHONES
Buying Intent
29
12th in category
Brand Trust
6
index value
Brand Desire
43
index value
As of Aug ’26, ASUS records a Buying Intent index of 29, placing it 12th of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 6 and Brand Desire 43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 4 | 2 |
| Jun ’25 | 8 | 2 | 7 |
| Sep ’25 | 3 | 1 | 2 |
| Oct ’25 | 24 | 10 | 20 |
| Dec ’25 | 4 | 7 | 6 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | — | 7 | 4 |
| Jun ’26 | 12 | 13 | 14 |
| Jul ’26 | 9 | 3 | 9 |
| Aug ’26 | 6 | 43 | 29 |