MOBILE PHONES
ASUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 17th of 26 in MOBILE PHONES
Buying Intent
11.76
17th in category
Brand Trust
1.28
index value
Brand Desire
17.98
index value
As of Sep ’26, ASUS records a Buying Intent index of 11.76, placing it 17th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 1.28 and Brand Desire 17.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 3.52 | 2.14 |
| Jun ’25 | 7.60 | 2.20 | 6.76 |
| Sep ’25 | 3.09 | 1.28 | 2.34 |
| Oct ’25 | 23.80 | 9.60 | 20.25 |
| Dec ’25 | 4.07 | 6.72 | 6.16 |
| Apr ’26 | — | 3.29 | 2.01 |
| May ’26 | — | 6.97 | 4.28 |
| Jun ’26 | 12.01 | 13.23 | 14.15 |
| Jul ’26 | 9.21 | 3.13 | 8.78 |
| Aug ’26 | 6.16 | 43.46 | 29.32 |
| Sep ’26 | 1.28 | 17.98 | 11.76 |