MOBILE PHONES
HONOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 16th of 26 in MOBILE PHONES
Buying Intent
13.85
16th in category
Brand Trust
12.86
index value
Brand Desire
10.96
index value
As of Sep ’26, HONOR records a Buying Intent index of 13.85, placing it 16th of 26 brands measured in MOBILE PHONES. Its Brand Trust index reads 12.86 and Brand Desire 10.96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2.90 | 1.77 |
| Sep ’25 | 13.00 | 5.28 | 10.55 |
| Oct ’25 | 38.64 | 30.14 | 38.11 |
| Nov ’25 | 10.49 | 14.28 | 14.89 |
| Dec ’25 | 11.09 | 5.63 | 10.34 |
| Jan ’26 | — | 4.17 | 2.55 |
| Apr ’26 | 10.80 | 9.78 | 12.33 |
| May ’26 | 6.72 | 20.32 | 13.37 |
| Jun ’26 | 16.57 | 11.44 | 16.29 |
| Jul ’26 | 10.20 | 4.97 | 8.90 |
| Aug ’26 | 14.83 | 16.01 | 16.70 |
| Sep ’26 | 12.86 | 10.96 | 13.85 |