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PIPES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, ASTRAL leads PIPES on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ASTRAL | 118.71 | 125.61 | 136.62 |
| 2 | SUPREME | 83.43 | 53.68 | 76.84 |
| 3 | PRINCE | 44.56 | 46.77 | 50.29 |
| 4 | AJAY PIPES | — | 14.40 | 8.09 |
| 5 | JAIN PIPES | 3.83 | 9.50 | 7.74 |
| 6 | HB | 5.88 | 2.40 | 5.04 |
| 7 | FINOLEX | 3.83 | 3.82 | 3.07 |
| 8 | COMET | — | 2.53 | 1.55 |
| 9 | WATERTEC | 2.55 | — | 1.29 |