PIPES
ASTRAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in PIPES
Buying Intent
136.62
1st in category
Brand Trust
118.71
index value
Brand Desire
125.61
index value
As of Sep ’26, ASTRAL records a Buying Intent index of 136.62, placing it 1st of 9 brands measured in PIPES. Its Brand Trust index reads 118.71 and Brand Desire 125.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 147.78 | 140.69 | 160.94 |
| Nov ’25 | 146.91 | 171.92 | 178.27 |
| Dec ’25 | 123.12 | 220.68 | 196.97 |
| Jan ’26 | 224.74 | 224.65 | 253.61 |
| Feb ’26 | 218.74 | 239.25 | 256.76 |
| Mar ’26 | 223.75 | 265.41 | 271.69 |
| Apr ’26 | 177.48 | 162.87 | 191.78 |
| May ’26 | 150.16 | 203.12 | 196.32 |
| Jun ’26 | 150.39 | 199.68 | 194.90 |
| Jul ’26 | 117.01 | 93.03 | 117.47 |
| Aug ’26 | 106.18 | 59.40 | 89.83 |
| Sep ’26 | 118.71 | 125.61 | 136.62 |