PIPES
ASTRAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 7 in PIPES
Buying Intent
90
2nd in category
Brand Trust
106
index value
Brand Desire
59
index value
As of Aug ’26, ASTRAL records a Buying Intent index of 90, placing it 2nd of 7 brands measured in PIPES. Its Brand Trust index reads 106 and Brand Desire 59. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 208 | 307 | 292 |
| Oct ’25 | 148 | 141 | 161 |
| Nov ’25 | 147 | 172 | 178 |
| Dec ’25 | 123 | 221 | 197 |
| Jan ’26 | 225 | 225 | 254 |
| Feb ’26 | 219 | 239 | 257 |
| Mar ’26 | 223 | 265 | 272 |
| Apr ’26 | 178 | 163 | 192 |
| May ’26 | 150 | 204 | 197 |
| Jun ’26 | 150 | 200 | 195 |
| Jul ’26 | 117 | 94 | 118 |
| Aug ’26 | 106 | 59 | 90 |