PIPES
SUPREME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in PIPES
Buying Intent
76.84
2nd in category
Brand Trust
83.43
index value
Brand Desire
53.68
index value
As of Sep ’26, SUPREME records a Buying Intent index of 76.84, placing it 2nd of 9 brands measured in PIPES. Its Brand Trust index reads 83.43 and Brand Desire 53.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1.34 | 0.81 |
| Oct ’25 | 4.65 | 5.55 | 5.85 |
| Nov ’25 | 3.63 | — | 1.83 |
| Dec ’25 | — | 6.72 | 4.11 |
| Apr ’26 | 4.25 | — | 2.16 |
| May ’26 | 4.20 | 3.71 | 4.64 |
| Jun ’26 | 9.30 | 22.58 | 18.92 |
| Jul ’26 | 53.12 | 41.22 | 51.96 |
| Aug ’26 | 99.66 | 76.98 | 98.33 |
| Sep ’26 | 83.43 | 53.68 | 76.84 |