PIPES
PRINCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 8 in PIPES
Buying Intent
62
2nd in category
Brand Trust
53
index value
Brand Desire
80
index value
As of Jun ’26, PRINCE records a Buying Intent index of 62, placing it 2nd of 8 brands measured in PIPES. Its Brand Trust index reads 53 and Brand Desire 80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 61 | 112 | 97 |
| Aug ’25 | 86 | 104 | 110 |
| Sep ’25 | 28 | 37 | 37 |
| Oct ’25 | 18 | 9 | 15 |
| Nov ’25 | 14 | 10 | 14 |
| Dec ’25 | 25 | 28 | 30 |
| Jan ’26 | 28 | 25 | 30 |
| Feb ’26 | 36 | 19 | 29 |
| Mar ’26 | 4 | 9 | 8 |
| Apr ’26 | 3 | 4 | 4 |
| May ’26 | 65 | 28 | 46 |
| Jun ’26 | 53 | 80 | 62 |