PIPES
PRINCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in PIPES
Buying Intent
50.29
3rd in category
Brand Trust
44.56
index value
Brand Desire
46.77
index value
As of Sep ’26, PRINCE records a Buying Intent index of 50.29, placing it 3rd of 9 brands measured in PIPES. Its Brand Trust index reads 44.56 and Brand Desire 46.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 17.60 | 9.23 | 14.97 |
| Nov ’25 | 14.25 | 9.89 | 13.89 |
| Dec ’25 | 25.33 | 28.39 | 29.50 |
| Jan ’26 | 27.91 | 24.61 | 29.99 |
| Feb ’26 | 35.55 | 18.92 | 28.80 |
| Mar ’26 | 4.18 | 9.39 | 7.83 |
| Apr ’26 | 3.19 | 4.33 | 4.50 |
| May ’26 | 65.17 | 28.00 | 46.38 |
| Jun ’26 | 53.22 | 80.41 | 61.73 |
| Jul ’26 | 57.12 | 37.64 | 52.09 |
| Aug ’26 | 45.93 | 27.08 | 39.43 |
| Sep ’26 | 44.56 | 46.77 | 50.29 |