PIPES
HB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in PIPES
Buying Intent
5
6th in category
Brand Trust
6
index value
Brand Desire
2
index value
As of Sep ’26, HB records a Buying Intent index of 5, placing it 6th of 9 brands measured in PIPES. Its Brand Trust index reads 6 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | 6 | 2 | 5 |