PIPES
ASHIRVAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 8 in PIPES
Buying Intent
0.38
8th in category
Brand Trust
—
index value
Brand Desire
0.63
index value
As of Oct ’26, ASHIRVAD records a Buying Intent index of 0.38, placing it 8th of 8 brands measured in PIPES. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 6.04 | 4.00 | 5.50 |
| Sep ’25 | 1.55 | 1.28 | 1.56 |
| Oct ’25 | 4.12 | 5.09 | 5.44 |
| Apr ’26 | 2.13 | 1.75 | 2.15 |
| May ’26 | 5.59 | — | 2.81 |
| Jun ’26 | 1.33 | 3.31 | 2.70 |
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 1.23 | — | 0.62 |
| Oct ’26 | — | 0.63 | 0.38 |