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SPICES — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 19 brands measured

As of Sep ’26, MDH leads SPICES on Buying Intent among 19 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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SPICES leaderboard

#	Brand	Trust	Desire	Buying Intent
1	MDH	132.82	85.92	119.16
2	EVEREST	129.16	63.16	107.32
3	AACHI	65.05	25.18	47.35
4	SUHANA	32.71	21.69	29.05
5	BADSHAH	23.31	21.43	25.65
6	CATCH	22.12	12.05	18.80
7	JK	—	9.74	5.93
8	RAJESH SPICES	6.38	2.53	4.60
9	MOTHER'S RECIPE	3.83	3.17	3.87
10	GOLDIEE	6.38	—	3.22
11	SUNRISE	1.02	4.22	3.09
12	CHING'S	—	3.38	2.06
13	RAMDEV	—	3.17	1.93
14	EMAMI MANTRA	—	2.53	1.55
15	PRIYA	—	2.11	1.29
16	PUSHP MASALE	1.28	0.84	0.94
17	KITCHEN KING MASALA	—	1.06	0.64
18	PITAMBARI	1.28	—	0.64
19	MTR	1.02	—	0.52