SPICES
CHING'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 19 in SPICES
Buying Intent
2
12th in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Sep ’26, CHING'S records a Buying Intent index of 2, placing it 12th of 19 brands measured in SPICES. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’26 | — | 3 | 2 |