SPICES
BADSHAH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 19 in SPICES
Buying Intent
25.65
5th in category
Brand Trust
23.31
index value
Brand Desire
21.43
index value
As of Sep ’26, BADSHAH records a Buying Intent index of 25.65, placing it 5th of 19 brands measured in SPICES. Its Brand Trust index reads 23.31 and Brand Desire 21.43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 30.51 | 15.26 | 26.12 |
| Oct ’25 | 23.10 | 25.62 | 27.75 |
| Nov ’25 | 14.25 | 14.03 | 16.34 |
| Dec ’25 | 11.09 | 39.96 | 29.21 |
| Feb ’26 | 4.79 | — | 2.42 |
| Mar ’26 | 5.23 | — | 2.63 |
| Apr ’26 | 16.87 | 16.12 | 17.03 |
| May ’26 | 21.99 | 6.47 | 15.37 |
| Jun ’26 | 17.64 | 20.32 | 20.72 |
| Jul ’26 | 21.06 | 14.52 | 20.46 |
| Aug ’26 | 20.63 | 30.00 | 28.46 |
| Sep ’26 | 23.31 | 21.43 | 25.65 |