SPICES
JK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 16 in SPICES
Buying Intent
5
10th in category
Brand Trust
2
index value
Brand Desire
6
index value
As of Jun ’26, JK records a Buying Intent index of 5, placing it 10th of 16 brands measured in SPICES. Its Brand Trust index reads 2 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 4 | — | 2 |
| Sep ’25 | 3 | — | 2 |
| Jun ’26 | 2 | 6 | 5 |