SPICES
JK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 24 in SPICES
Buying Intent
13
9th in category
Brand Trust
4
index value
Brand Desire
10
index value
As of Aug ’26, JK records a Buying Intent index of 13, placing it 9th of 24 brands measured in SPICES. Its Brand Trust index reads 4 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 4 | — | 2 |
| Sep ’25 | 3 | — | 2 |
| Jun ’26 | 2 | 6 | 5 |
| Jul ’26 | 15 | 2 | 9 |
| Aug ’26 | 4 | 10 | 13 |