SPICES
JK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 19 in SPICES
Buying Intent
5.93
7th in category
Brand Trust
—
index value
Brand Desire
9.74
index value
As of Sep ’26, JK records a Buying Intent index of 5.93, placing it 7th of 19 brands measured in SPICES. Its Brand Trust index reads — and Brand Desire 9.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 3.63 | — | 1.84 |
| Sep ’25 | 3.09 | — | 1.56 |
| Jun ’26 | 2.13 | 6.18 | 4.85 |
| Jul ’26 | 14.71 | 2.35 | 9.09 |
| Aug ’26 | 4.35 | 9.78 | 12.93 |
| Sep ’26 | — | 9.74 | 5.93 |