SPICES
EVEREST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 19 in SPICES
Buying Intent
107.32
2nd in category
Brand Trust
129.16
index value
Brand Desire
63.16
index value
As of Sep ’26, EVEREST records a Buying Intent index of 107.32, placing it 2nd of 19 brands measured in SPICES. Its Brand Trust index reads 129.16 and Brand Desire 63.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 63.84 | 117.28 | 100.00 |
| Nov ’25 | 76.97 | 22.62 | 55.75 |
| Dec ’25 | 16.48 | 64.72 | 45.54 |
| Jan ’26 | 1.55 | 16.52 | 9.52 |
| Feb ’26 | 61.32 | 3.30 | 35.75 |
| Mar ’26 | 24.25 | 33.17 | 27.83 |
| Apr ’26 | 33.08 | 47.36 | 44.56 |
| May ’26 | 11.19 | 5.39 | 14.51 |
| Jun ’26 | 54.48 | 99.70 | 85.60 |
| Jul ’26 | 75.47 | 81.32 | 88.83 |
| Aug ’26 | 170.95 | 99.06 | 146.45 |
| Sep ’26 | 129.16 | 63.16 | 107.32 |