SPICES
EVEREST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 24 in SPICES
Buying Intent
148
1st in category
Brand Trust
170
index value
Brand Desire
102
index value
As of Aug ’26, EVEREST records a Buying Intent index of 148, placing it 1st of 24 brands measured in SPICES. Its Brand Trust index reads 170 and Brand Desire 102. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 61 | 40 | 57 |
| Oct ’25 | 64 | 117 | 100 |
| Nov ’25 | 77 | 23 | 56 |
| Dec ’25 | 16 | 65 | 46 |
| Jan ’26 | 2 | 16 | 10 |
| Feb ’26 | 61 | 3 | 36 |
| Mar ’26 | 24 | 33 | 28 |
| Apr ’26 | 33 | 47 | 45 |
| May ’26 | 11 | 5 | 14 |
| Jun ’26 | 54 | 100 | 86 |
| Jul ’26 | 75 | 81 | 89 |
| Aug ’26 | 170 | 102 | 148 |