SPICES
MDH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 19 in SPICES
Buying Intent
119.16
1st in category
Brand Trust
132.82
index value
Brand Desire
85.92
index value
As of Sep ’26, MDH records a Buying Intent index of 119.16, placing it 1st of 19 brands measured in SPICES. Its Brand Trust index reads 132.82 and Brand Desire 85.92. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 82.32 | 135.32 | 121.11 |
| Nov ’25 | 62.47 | 56.50 | 65.91 |
| Dec ’25 | 42.43 | 31.55 | 41.30 |
| Jan ’26 | 14.92 | 11.10 | 14.83 |
| Feb ’26 | 1.60 | 1.32 | 1.61 |
| Mar ’26 | 3.92 | 10.89 | 8.96 |
| Apr ’26 | 105.18 | 57.21 | 89.95 |
| May ’26 | 154.14 | 62.40 | 119.26 |
| Jun ’26 | 84.09 | 67.92 | 83.81 |
| Jul ’26 | 102.97 | 86.53 | 103.01 |
| Aug ’26 | 122.28 | 100.60 | 124.48 |
| Sep ’26 | 132.82 | 85.92 | 119.16 |