SPICES
MDH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 16 in SPICES
Buying Intent
81
2nd in category
Brand Trust
84
index value
Brand Desire
64
index value
As of Jun ’26, MDH records a Buying Intent index of 81, placing it 2nd of 16 brands measured in SPICES. Its Brand Trust index reads 84 and Brand Desire 64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 55 | 36 | 48 |
| Aug ’25 | 27 | 22 | 38 |
| Sep ’25 | 74 | 88 | 91 |
| Oct ’25 | 82 | 135 | 121 |
| Nov ’25 | 62 | 56 | 66 |
| Dec ’25 | 42 | 32 | 41 |
| Jan ’26 | 15 | 11 | 15 |
| Feb ’26 | 2 | 1 | 2 |
| Mar ’26 | 4 | 11 | 9 |
| Apr ’26 | 105 | 57 | 90 |
| May ’26 | 154 | 62 | 119 |
| Jun ’26 | 84 | 64 | 81 |