SPICES
MDH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 24 in SPICES
Buying Intent
122
2nd in category
Brand Trust
122
index value
Brand Desire
97
index value
As of Aug ’26, MDH records a Buying Intent index of 122, placing it 2nd of 24 brands measured in SPICES. Its Brand Trust index reads 122 and Brand Desire 97. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 74 | 88 | 91 |
| Oct ’25 | 82 | 135 | 121 |
| Nov ’25 | 62 | 56 | 66 |
| Dec ’25 | 42 | 32 | 41 |
| Jan ’26 | 15 | 11 | 15 |
| Feb ’26 | 2 | 1 | 2 |
| Mar ’26 | 4 | 11 | 9 |
| Apr ’26 | 105 | 57 | 90 |
| May ’26 | 154 | 62 | 119 |
| Jun ’26 | 84 | 64 | 81 |
| Jul ’26 | 103 | 86 | 103 |
| Aug ’26 | 122 | 97 | 122 |