SPICES
SUHANA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 19 in SPICES
Buying Intent
29.05
4th in category
Brand Trust
32.71
index value
Brand Desire
21.69
index value
As of Sep ’26, SUHANA records a Buying Intent index of 29.05, placing it 4th of 19 brands measured in SPICES. Its Brand Trust index reads 32.71 and Brand Desire 21.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.93 | 4.92 | 7.52 |
| Nov ’25 | 7.10 | 4.00 | 8.24 |
| Dec ’25 | 4.88 | — | 2.46 |
| Jan ’26 | 76.21 | 17.70 | 45.45 |
| Feb ’26 | — | 21.16 | 12.91 |
| Mar ’26 | 13.13 | 8.13 | 12.97 |
| Apr ’26 | 19.62 | 41.36 | 33.42 |
| May ’26 | 59.67 | 76.67 | 74.17 |
| Jun ’26 | 22.14 | 29.49 | 28.86 |
| Jul ’26 | 74.78 | 37.89 | 64.46 |
| Aug ’26 | 55.56 | 69.30 | 70.79 |
| Sep ’26 | 32.71 | 21.69 | 29.05 |