SPICES
AACHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 16 in SPICES
Buying Intent
74
3rd in category
Brand Trust
83
index value
Brand Desire
53
index value
As of Jun ’26, AACHI records a Buying Intent index of 74, placing it 3rd of 16 brands measured in SPICES. Its Brand Trust index reads 83 and Brand Desire 53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 107 | 124 | 129 |
| Aug ’25 | 98 | 68 | 92 |
| Sep ’25 | 55 | 51 | 60 |
| Oct ’25 | 39 | 42 | 45 |
| Nov ’25 | 66 | 55 | 66 |
| Dec ’25 | 90 | 114 | 113 |
| Jan ’26 | 216 | 297 | 286 |
| Feb ’26 | 157 | 232 | 218 |
| Mar ’26 | 166 | 168 | 179 |
| Apr ’26 | 36 | 76 | 64 |
| May ’26 | 92 | 77 | 93 |
| Jun ’26 | 83 | 53 | 74 |