SPICES
AACHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 24 in SPICES
Buying Intent
46
4th in category
Brand Trust
63
index value
Brand Desire
27
index value
As of Aug ’26, AACHI records a Buying Intent index of 46, placing it 4th of 24 brands measured in SPICES. Its Brand Trust index reads 63 and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 55 | 51 | 60 |
| Oct ’25 | 39 | 42 | 45 |
| Nov ’25 | 66 | 55 | 66 |
| Dec ’25 | 90 | 114 | 113 |
| Jan ’26 | 216 | 297 | 286 |
| Feb ’26 | 157 | 232 | 218 |
| Mar ’26 | 166 | 168 | 179 |
| Apr ’26 | 36 | 76 | 64 |
| May ’26 | 92 | 77 | 93 |
| Jun ’26 | 83 | 53 | 74 |
| Jul ’26 | 40 | 43 | 47 |
| Aug ’26 | 63 | 27 | 46 |