SPICES
AACHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 19 in SPICES
Buying Intent
47.35
3rd in category
Brand Trust
65.05
index value
Brand Desire
25.18
index value
As of Sep ’26, AACHI records a Buying Intent index of 47.35, placing it 3rd of 19 brands measured in SPICES. Its Brand Trust index reads 65.05 and Brand Desire 25.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 38.57 | 41.92 | 45.43 |
| Nov ’25 | 66.43 | 54.79 | 66.49 |
| Dec ’25 | 90.27 | 114.39 | 113.02 |
| Jan ’26 | 216.45 | 297.35 | 285.77 |
| Feb ’26 | 156.94 | 232.33 | 218.26 |
| Mar ’26 | 165.77 | 168.26 | 179.02 |
| Apr ’26 | 36.13 | 73.02 | 61.56 |
| May ’26 | 91.49 | 76.78 | 93.14 |
| Jun ’26 | 79.91 | 52.74 | 72.32 |
| Jul ’26 | 40.30 | 43.44 | 47.18 |
| Aug ’26 | 63.31 | 26.73 | 45.61 |
| Sep ’26 | 65.05 | 25.18 | 47.35 |