SPICES
SUNRISE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 19 in SPICES
Buying Intent
3.09
11th in category
Brand Trust
1.02
index value
Brand Desire
4.22
index value
As of Sep ’26, SUNRISE records a Buying Intent index of 3.09, placing it 11th of 19 brands measured in SPICES. Its Brand Trust index reads 1.02 and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.55 | — | 0.78 |
| Oct ’25 | 0.56 | 1.54 | 0.47 |
| Nov ’25 | 1.94 | 2.40 | 2.44 |
| Jun ’26 | 5.34 | 26.42 | 19.55 |
| Jul ’26 | 7.37 | 1.09 | 5.06 |
| Aug ’26 | 2.96 | — | 1.49 |
| Sep ’26 | 1.02 | 4.22 | 3.09 |