SPICES
MTR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 14th of 23 in SPICES
Buying Intent
2
14th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, MTR records a Buying Intent index of 2, placing it 14th of 23 brands measured in SPICES. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 24 | 28 | 29 |
| Aug ’25 | 19 | 13 | 25 |
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | 8 | 9 | 13 |
| Nov ’25 | 26 | 30 | 32 |
| Dec ’25 | 43 | 29 | 37 |
| Jan ’26 | 4 | 6 | 5 |
| Feb ’26 | 5 | 5 | 6 |
| Mar ’26 | — | 8 | 5 |
| Apr ’26 | 2 | 3 | 2 |
| May ’26 | 2 | 3 | 2 |
| Aug ’26 | — | 2 | 2 |