SPICES
PRIYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 15th of 19 in SPICES
Buying Intent
1.29
15th in category
Brand Trust
—
index value
Brand Desire
2.11
index value
As of Sep ’26, PRIYA records a Buying Intent index of 1.29, placing it 15th of 19 brands measured in SPICES. Its Brand Trust index reads — and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.21 | 3.00 | 2.44 |
| Jun ’25 | — | 1.76 | 1.08 |
| Sep ’25 | — | 2.05 | 1.25 |
| Oct ’25 | 4.12 | 5.98 | 5.66 |
| Dec ’25 | 8.73 | — | 4.35 |
| Apr ’26 | 1.33 | 2.19 | 2.01 |
| Jun ’26 | 2.13 | 12.31 | 8.96 |
| Jul ’26 | 3.95 | 3.13 | 4.21 |
| Aug ’26 | 5.91 | 0.82 | 3.48 |
| Sep ’26 | — | 2.11 | 1.29 |