SPICES
PRIYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 9th of 16 in SPICES
Buying Intent
5
9th in category
Brand Trust
—
index value
Brand Desire
8
index value
As of Jun ’26, PRIYA records a Buying Intent index of 5, placing it 9th of 16 brands measured in SPICES. Its Brand Trust index reads — and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | 3 | 2 |
| Jun ’25 | — | 2 | 1 |
| Sep ’25 | — | 2 | 1 |
| Oct ’25 | 4 | 6 | 6 |
| Dec ’25 | 9 | — | 4 |
| Jun ’26 | — | 8 | 5 |